Los Angeles Philharmonic

How Can We Bring Classical Music to New Audiences Through Spatial and Branding Design?

The LA Phil is one of the world's leading symphony orchestras. Unlike many other orchestras however, the LA Phil is incredibly modern and forward thinking.

According to conductor laureate Esa-Pekka Salonen, "We are interested in the future. We are not trying to re-create the glories of the past, like so many other symphony orchestras."

The new imagery of the 2013-2014 season feature a kaleidoscopic "explosion" of photography inspired by the dynamic range of classical music. 

 

 

Art Center College of Design
2013

Branding
Identity Design
Spatial Interaction Design

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Forzando: Spatial Concept
Despite their popularity, fireworks are a source of air pollution, especially at the Hollywood Bowl, located in a residential area. What if during summertime, environmentally friendly LEDs could be installed into every seat in the Hollywood Bowl? Onstage Sensors transform decibels to data, driving the patterns and rhythm in a wonderful light show the audience can become a part of, bringing dynamism of classical music out in a visual way. 

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Website
The new LA Phil website has less clutter, and stresses cleanliness and ease of navigation. Concerts are organized by the month in an easy to access drop down menu. 

The website showcases the performer as well as the composer, giving the user information on both, with links to Amazon, the International Sheet Music Database Project, as well as the LA Phil's own classical music information database. LA Phil's web presence stresses education and understanding of music as well as enjoyment and appreciation.

In individual concert pages, dynamic content also links the user to notable recordings from the performer, a feature that brings LA Phil more revenue, as well as informs about notable performers of well known composers.