Vixlet

Passion-based Social Networks

UI and UX Design work from my two years with Vixlet, designing a social media platform that helps brands build communities based on common passions. During my tint, I had many roles ranging from visual design and motion graphics for specific interactions within an app, to high level works such as UX design and secondary research

Guidance: Duho Yi

Despite having many pages or screens that were slightly different across multiple versions of the platform (depending on a brand’s specific needs"), the product had a core set of pages that were common:

Capsule Explorer: Users were able to explore content that were packaged inside of “capsules”, represented in a cover page by artwork within hexagonal shapes, which create a unique, fun experience. In the beginning, we created a variety of capsules for each brand, but eventually as the product evolved, we gave users the option of creating their own.

Capsule Landing Page: Upon opening a ‘capsule’, a user could browse the content within them. These capsules contained content ranging from new music release (in the case of Slipknot, a rock band) to exclusive news and fan information (in the case of ATP World Tennis Championship).

Pulse: One of the landing pages users could browse from was the “pulse” section of the app, which functioned not unlike the main feed from Facebook or Instagram. However, within Pulse, the user was not only subscribed to their fans but also Capsules that they followed as well as common content pushed out to them by the brand whose community they were a part of.