The Prostate Cancer Foundation: Annual Financial Report
The Prostate Cancer Foundation is the word's largest philanthropic source of support for prostate cancer research. Since 1993 they have raised over $500 million in funds for the research to discover better treatments and a cure for prostate cancer.
However, their annual report is in need of a redesign. Their current report is cluttered and difficult to navigate. It does not portray them as the established international institution that they are. The current annual report lacks equity.
For the redesign, I used mostly typography, with little imagery and no photography. The new layout is clean, sleek, and instills trust and confidence.
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